All To Play For
A benchmark of 143 brands, agencies and rights holders that identifies the three fundamentals behind effective sports sponsorship and introduces the Sponsorship Effectiveness Model.
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Sponsorship Measurement: A Best Practice Guide
A seven-stage process for measuring what a sponsorship did for the business, from integrated objectives to a profit-based ROI, with a worked example through every stage.
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The Sponsorship Effect
An analysis of 92 sponsorship case studies from around the world, coded to IPA-style standards, showing how sponsorship drives business growth and what separates the strongest work.
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